Consumer Lifestyles
Quantity: 1.1 million+
Category: Consumer
Location: Worldwide Europe Western Europe United Kingdom
| Contact Details Available: | Tel | SMS | |||
|---|---|---|---|---|---|
| Yes | No | No | No |
How the data is collected
The supplier has grown this database to number 1.1 million in January 2006, which equates to approximately 1 in 30 UK households. Their target is to reach 2 million records, equating to approximately 1 in 15 households, by 2007. The supplier’s interactive email database harnesses the power of the web as a marketing, information gathering mechanism. The rapid growth of the internet has provided marketers the opportunity to reach NEW audiences more quickly and cost effectively than ever before.
Consumer Lifestyles INTERACTIVE provides the essential information to maximize this opportunity. Through the distribution of carefully constructed lifestyle surveys via an extensive network of web partner sites, marketing data is collected in real time from an ever-widening audience profile.
Vouch-4-Me - Online bespoke survey product. Where the supplier drives traffic to their own website giving the consumers there own log in to answer bespoke online surveys.
Opt-In
All names are double-opt-in which means that the registrant must respond to a confirmation email which is sent to the registrant's email address after the initial sign-up.
Recency
All data is 0-18 months old.
A 0 to 12 month or recency selection can be applied.
They always use the most recently gathered data available.
A broadcast to only a portion of the database ensures that data very recently gathered is used. Larger volumes necessitate using older data.
All data is constantly refreshed each time it is used in a broadcast, meaning that invalid email addresses and unsubscribe are removed on a weekly basis.
- Contents: Consumers
- Coverage: UK only
