Smarter Private Investors

Smarter Private Investors (SPI)

· 750,000 UK Households with substantial Stock Market gains over the past 12 months
· Wealthy Neighbourhoods
 

The best known highly responsive file of 750,000 of the UK's most wealthy and financially astute shareholders. These individuals all have share portfolios with an impressive track record of having invested in some of the best performing shares of the last 12 months. By investing successfully, often in companies which have been the subject of takeovers or bid speculation, these individuals have outperformed the market and are therefore likely to be both highly responsive and benevolent. The file has proven itself to be particularly successful for charity donor acquisition campaigns and for more than a decade has been generating impressive response rates and above-average levels of donation. The file is equally successful for financial services and up market mail order offers.

The file is updated and new information is added every week ensuring the file remains in top condition campaign after campaign. The profile of these investors being predominantly professionals or retired professionals aged 50 plus with above-average income. The file has a fairly equal split between males and females whose lifestyle interests include, the National Trust, charitable work, gourmet foods and wines, they take up market holidays two or three times a year and have an active interest in current and foreign affairs, antiques, fine arts, gardening and the theatre. The file is further selectable by Spectrum^TM geo-demographics, lifestyle interests, property value, share portfolio value, gender, geography, recency and more.