Australian Consumer Survey
Quantity: 1,000,000+
Category: Consumer
Location: Worldwide Australasia Australia
| Contact Details Available: | Tel | SMS | |||
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| Yes | Yes | Yes | No |
This unique database was developed several years ago and carried out to provide Australians with the opportunity to influence the type of advertising material they receive. In turn, this provides them with timely and relevant direct mail / telemarketing offers that they are interested in and have need for. The proven performance of this database has exceeded any comparable database on the market.
Since the original compilation of the database, new surveys have been conducted every six months to dramatically increase the size of this ever-growing database, as well maintaining fresh and timely records. The entire database is matched against change of address notification, to further maintain quality and ensure the data you receive is relevant and effective in your campaign.
The survey covers the lifestyle and purchasing intentions of over two million Australian residents aged 18 years and over. The type of information included is: -
Lifestyle Data: Respondee and Partner Details.
Family Information: dwelling type, number of people / bedrooms home ownership / rental, time at current address.
Leisure Interests: holiday destinations, leisure activities, magazines read and television programmes watched.
Purchase Intentions: Shopping: food shopping, mail order purchase, pets, white goods, environmental products.
Motoring: respondees and partners car, car age, insurance, car ownership.
General Info: Money & Finance: occupations, income, investments, personal finances, credit cards, banking & insurance.
Other: Children, telephony / utility bills, preferred charities.
