Home Computers Users
Quantity: 1,780,000
Category: Consumer Computing + The Internet
Location: Worldwide Europe Western Europe United Kingdom
| Contact Details Available: | Tel | SMS | |||
|---|---|---|---|---|---|
| Yes | No | No | No |
Background
Tele-researched senior executives, professionals and management and web generated lifestyle data at home address where the respondents are known to have one or more PC's, printers and internet connections within the household.
Quantity
1,780,000
Available Base Data
- Name
- Home Addresses
- Postcode
Selection Opportunities
- Geography
- Gender
- Income
- Occupation
- Printer use
- Internet connection
- Lifestyle
Maintenance
To ensure the quality of the data is maintained effectively, it is subjected to the following updating processes:
| Goneaways - | All goneaways are refunded in full, datacaptured and suppressed from the mailing file. |
| Postal Address Validation - | Following datacapture all records are validated against the postal address file to ensure that all records are complete and have a valid address. |
| Electoral Roll validation - | All records are matched to the electoral Roll to validate that they are home addresses and to ensure that they are still present at that address. |
