Lifebase
Quantity: 6,308,000
Category: Consumer
Location: Worldwide Europe Western Europe United Kingdom
| Contact Details Available: | Tel | SMS | |||
|---|---|---|---|---|---|
| Yes | Yes | Yes | No |
Background
LifeBase, a consumer data pool of some six million records by bringing together data sourced through online purchases & registrations, Directors at Home, Investors and has been further enhanced and verified using the Electoral Roll & census information. Strategic alliances with media owners, such as ISP’s, and through telephone & online surveys the data is enhanced - adding to the selectivity of LifeBase making data selection & manipulation very precise.
Media options
You have the opportunity to target prospects or enhance your own data using any combination of mail, telephone, email, mobile SMS or MMS. Individuals held on the file have opted to receive 3rd party offers & are proven direct mail/online responders.
Maintaining response
The individuals’ details are rotated on a usage basis to ensure they remain active responders taking note of all sales literature we select them to receive. This also ensures lower opt-out rates by avoiding traditional information overload.
Quantity
6,308,000
Maintenance Procedure
All data is maintained through updates from Electoral Roll, goneaway suppression & verification, PAF, MPS, TPS, the Goneaway Suppression File and the Mortality File.
Selection Opportunities
Gender
Geography
Telephone Numbers
email address
Age/DOB
Income
Investments
Financial
Spending Habits
Purchasing Methods
Interests
Health
Home Computers
Internet & Technology
Household
Travel
Occupations
Leisure
Paper Readership
Car Ownership
Family Status
